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What I like to think of, in a clinic, is looking at patient experience. And lets start very simply. Lets use the model that patient engagement has to turn into patient commitment to the treatment plan and then patient commitment to a treatment plan is going to end up in better outcomes. Patient experience is a word thats used quite a bit now in our industry. What I consider patient experience is kind of like energy in physics, so it comes in different forms. And patient experience is no different. Lets take your marketing if youre doing digital marketing or your classical marketing like community outdocHub, youre building an experience online for someone to engage with. So someone might see your material, it might resonate with them and then theyre gonna take that extra step theyre engaged now and theyre gonna call you. So what you want to do in marketing is just measure the experience in your marketing. So that might be how many phone calls did your marketing sources generate.
