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hi Im head of the mentor team here at career foundry today Im going to tell you everything you need to know about card sorting card sorting is a quantitative user research method primarily used by UX designers and information architects in this video Ill explain what card sorting is and why its so useful then Ill show you how to conduct a card sort taking you through the process step by step to wrap up Ill share some tips and best practices by the end of this video youll be ready to conduct your very first card sorting session ready lets begin so what exactly is card sorting card sorting is a UX research technique used to evaluate or generate ideas for the information architecture of a product or service information architecture focuses on how your content is organized structured and labeled well thought-out information architecture makes it easy for the users to navigate your product and find what theyre looking for this is a crucial part of creating a good user experience as