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[Music] the business model canvas is a great visual tool for defining describing or developing the business model of your organization originally developed by alexander osterwalder the concept of the business model canvas is invaluable as an aid to communicating how the business operates by clearly identifying the nine basic building blocks of the business and how theyre interrelated the first building block is customer segments the key client groups that the organization serves each group should have distinct needs that require different channels and relationships to generate value ask who your ideal or most important customers are who are you creating value for what type of relationship does each segment want this may mean that you need to decide not to serve certain groups of customers so that you are using your resources efficiently the way in which you create value for your customers is described as the value proposition that aspect of your product or service that distinguishes y
