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in this video we use excel to demonstrate different types of advertising spending how do you run advertising over time for more information about ad spend and ad stock please watch the lecture video on this topic in this example as you can see here we have a time span of 20 weeks and we have a total budget of 20 million dollars and there are three different ways that the advertising is wrong blitz housing and even in blitz this 20 million dollars has been spent on the first five weeks continuously so very intensive five weeks of advertising and then nothing for the rest of the 15 weeks and the second type is palsing very intensive week of advertising and then three weeks of break intensive advertising three weeks old break etc so you run this piles of piles of house off form of advertising thats what we call pausing and then for the third way even you run one million dollar of advertising every week for the 20 weeks the same total budget 20 million dollars and they are spent different