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In this video, we demonstrate various advertising spending strategies using Excel. The tutorial covers three approaches over a 20-week timeframe with a total budget of $20 million. The first method, called "blitz," involves a concentrated spending of the entire budget in the first five weeks, followed by a 15-week hiatus. The second method, "pausing," consists of intensive advertising for one week followed by three weeks of breaks, alternating this pattern. The third approach, "even," entails spending $1 million weekly over the full 20 weeks. Each method illustrates how advertising can be managed over time, highlighting the differences in spending strategies.