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hello and welcome to the weekly financial modeling tips by the startup station in this video were going to learn how to model a different type of consulting business where you have a retainer of course this business is more uh favorable to us because we have recurring revenue if you want to learn how to model a consulting business by project look at the previous video that weve posted so here we want to determine sales for a retainer-based consulting business were going to assume a certain number of leaks per month uh we will assume a certain sales cycle how long it takes us to convert those leads to a project the conversion rate and then we need to see what is our retainer going to be so we need to consider project types retainer amount for project type average project links and the percentage of time each project type is used on average and and the way you set those assumptions will either be by asking your colleagues if youre just starting out your business uh in terms of how lo