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- [Narrator] Hmm. These companies all have something in common. What could it be? Besides all being fast food chains, they all use the color red, and its not a coincidence. Color is just one of many tactics that companies use to connect with their customers, and if swearing off fast food wasnt already hard enough, those colorful red logos might make it even harder to ignore. (playful music) The average human can see 10 million colors, but red is special. Turns out, it was one of the first colors our ancient ancestors thought important enough to name. Back before alphabets and writing, early human languages were surprisingly uncolorful. There were words for black and white and red, but thats about it. In fact, blue didnt even show up until thousands of years later. As a result, we tend to have a deeper connection to red than any other color on the spectrum, and we react to it in certain ways that actually play to the advantage of fast food companies. Researchers have found that red
