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hey designers when i was first learning how to do branding i found the most useful videos for me were behind the scenes or process videos where i got to see how other designers were really thinking through the process of designing an identity so in todays video im going to do just that and im back with another behind the scenes on a past identity project this one for a really cool costa rica travel brand [Music] hey designers im rachel and im a web design branding and freelancing coach here at flex academy and today im really excited to jump into this behind the scenes case study of a past brand identity and web design project that i did last year and actually the website has actually just gone live for a bit of a demo launch and so its really exciting to start seeing how these pieces that ive been working on for so long have come together so i want to break this video up into a couple of different parts the first being the strategy and discovery phase that i took my client on