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you hi everybody Im James portrait and Im talking today about patent protection for new product development im going to do a little bit of a general IP overview but focusing mainly on patent protection this morning for those of you attending the webinar if you have any questions throughout the webinar just type your questions in the question section and then well get to as many questions as we can at the end depending on time so you know just kind of kick off the discussion you know I wanted to talk a little bit about sort of what what we think about IP protection as it relates to a new product development because you know a lot of companies are developing technology in a lot of different ways and in a lot of different spheres and not all of it is sort of categorized or traditionally thought of as new product development a new product development IP protection has some unique wrinkles so you know the first thing to think about when youre considering new product development is the