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hey its jeremy here and in this video im going to show you this really cool tool that creates brand books in less than 10 minutes [Music] so from my experience being a full-time brand designer i always need to deliver a brand book and the reason why we do this is because the brand needs to stay consistent and number two it helps the client implement the designs in the real world because at the end of the day you can create this amazing design an amazing logo and identity visual system but at the end of the day if the client changes things around and messes with it then the brand can actually become dysfunctional or not consistent and that can actually destroy the reputation so we want to make sure that the brands always consistent that the brand is in line with how you designed it and how you envisioned it because its going to be very important for the long run of that brand to make sure that its holding up to its brand promise and i found this really cool tool that actually creat