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- Hi, everybody. Im Aiden Durham with 180 Law Co. in Colorado, and welcome back to All Up In Yo Business. Todays episode, were answering the age-old question, should I trademark my name, logo or both? This is easily one of the most common conversations that I have with clients when it comes to trademarks and when were talking about protecting their branding and their intellectual property, this comes up all the time. The simple answer is yes, but the more complex the answer is it depends. So there are different kinds of trademarks. Theres a standard character mark, which is just text. Theres no design, theres no image. Theres nothing special about it. Its just words and normal looking characters, like a business name. So a business name just on its own would be a standard character trademark. Then theres special or stylized or design marks, which are your logos. It can be anything from, if you have a stylized font of your business name, that counts as a special mark or a d
