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hi welcome to my channel my name is kelsey im a graphic designer and today were going to talk about creating brand marks logo marks and why theyre important to do so so this is the second step in my five step branding process so if you havent seen that video go ahead and watch that but initially we started with creating mood boards and then after we have a decided mood board we create the local family so lets get started okay so you may be wondering why you need a brand mark where you need a logo mark essentially i like to create between three to six logo marks um this is because theyre used in a variety of different ways you can use them on your website on your packaging on social aspects and they need to work in a variety of different settings so by creating so many different options they just have different versatility in different areas which is why its so important and its just important to stick out and have a cohesive look so that your audience can really identify oh tha