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In this episode of "All Up In Yo Business," Aiden Durham from 180 Law Co. discusses the importance of trademarks, specifically whether to trademark a name, logo, or both. He emphasizes that while the straightforward answer is yes, the more nuanced response depends on the specifics of a client's situation. Aiden outlines different types of trademarks: standard character marks, which consist of plain text (like a business name), and special or stylized marks, which include logos and distinctive fonts of the business name. Understanding these categories is crucial for effectively protecting branding and intellectual property.
