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In recent years, major companies like dbrand, Burger King, and Volkswagen have moved towards simpler, flatter designs, emphasizing a clean aesthetic. This trend includes redesigned logos and branding elements, reflecting the pressure of mobile-first design, where identities must fit within small digital spaces. Brands such as Kia, Nissan, and Durex have also adopted this minimalist approach. The shift towards 2D design is a response to the overwhelming complexity created by computer-centric design practices, which can lead to overly filtered visuals. As a result, simplicity has become a key focus in branding to adapt to contemporary digital demands.
