Insert Brand Logo in the Intellectual Property Agreement

Aug 6th, 2022
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How to Insert Brand Logo in the Intellectual Property Agreement

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(light footsteps) ♪ Who wants to talk about trademarks ♪ ♪ I do, I do ♪ ♪ Its trademark time ♪ ♪ Whos ready to talk about trademarks ♪ ♪ Trademarks, its the trademark song ♪ - All right, so a few weeks ago, I made a video kinda talking about the general process and steps involved in getting a registered trademark with the United States Patent and Trademark Office. Then a few weeks later, I made another video talking specifically about trademarks for standard character marks or word marks. And now, Im gonna make another one specifically about logos or design marks. And its gonna be fun, you guys. Im telling you now, its gonna be a blast. Hi everyone, Im attorney Aiden Durham with 180 Law Co in Colorado. Youre watching All Up In Yo Business, and today were gonna talk about how to get a trademark registration for a logo or a design mark. If this is your first time at All Up In Yo Business, welcome. Please be sure to subscribe, and click that little bell so you get notified

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How to Make a Logo Know Your Brand Personality. You should have a clear idea of the brand personality you want to convey before you start designing a company logo. Analyze Your Competition. Choose a Design Style. Decide on a Type of Logo. Pick Your Fonts Carefully. Choose Your Colors Wisely. Keep it Simple. Ask for Feedback.
Brand names and logos are IP assets (trademarks) worth protecting. Registering your trademark gives you 15 years of exclusive rights to use it, and you can renew it indefinitely, as long as you are still using the trademark.
Trademark. Brand names such as Nike and Apple, as well as logos, slogans, and other devices that identify and distinguish products and services, are protected under federal and state trademark laws.
Logos represent an overlapping area of intellectual property between a copyright and a trademark. Many businesses prevent their logo from use by others with both copyright and trademark protection.
Trademark it. Trademarks protect words, names, symbols, sounds, and colors and distinguish one companys goods and products from another. Trademarking a logo not only protects it from being used by other similar companies, but it also protects a company from unknowingly infringing upon an existing logo.
Protect Trademarks Just like names and taglines, the law recognizes a companys logo as its intellectual property. Of course, a good designer wouldnt intentionally create a logo that looked like an existing mark (especially in the same category or industry).
For example, the artistic elements of a logo may be protected under copyright law, while the logo itself is protected under trademark laws. Patents, trademarks and copyrights are all a part of intellectual property, but they each serve important and specific functions.
A person or company should never use a trademark or logo without written permission from its owner. To get permission and avoid trademark infringement, write a letter to the trademark owner. Include a description of why you are asking and how the logo will be used.

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