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hi this is Graham Robertson of beloved brands today were going to talk about how to build your sales forecast that you can use in your marketing plan were going to look at four different models the first one well look at is the in-market consumption data that will use penetration and frequency second well use the sales funnel numbers [Music] then well look at a gains and loss building blocks approach and finally when you have less information we recommend use a comparable to estimate your revenue forecast before you start gather up all the information you do have were going to look at some different trend lines to use the past information to forecast the future so look at your in-market data brand tracking results market research internal health and wealth scores most importantly I want you to have your consumption data available any sales funnel information that you have especially a comparison to another brand distribution coverage to see if we can spot any opportunities and pr