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hi everyone its Evan Braun Im a technology and intellectual property attorney in Chicago if you are a social-media influencer or you are a brand looking to engage a social-media influencer here are five key things that you should think about in the contract between the influencer and the brand 1 the influencers obligations to payment terms 3 content ownership 4 rights of publicity and 5 compliance with endorsement guidelines now I know it sounds a little complex so lets unpack each one of these first lets talk about the influencers obligations the main thing that a brand wants from an influencer is for the influencer to say certain things about the brands product in a certain way and at certain times what kind of content will it be photos video which platforms what hashtags should be included when and how many posts should there be well the agreement should spell all of these things out the next thing is payment influencers are compensated in a number of ways in addition to gettin