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well hello there the video that you have found yourself on that you are about to watch is a branding meeting that my husband Jason and I had for our business wandering aimsley and this is a brand that were building from scratch and we thought it would be helpful to share kind of the unedited meetings that were having in the very beginning of that process to try and provide value to somebody else who maybe is building a business or a brand from scratch I got very distracted when you were saying that because our dog was like wandering just yeah he was just being weird I dont know anyway yeah so branding especially as we talked about it or as you talked about it is not just your logo its not just your colors its how your brand is described how you describe it to your customers how do you attract or know which customers to attract which is it admittedly one of the hardest things that I deal with as a business owner so these exercises are very uncomfortable for me although now weve don