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In this episode of "All Up In Yo Business," Aiden Durham from 180 Law Co. discusses the common question of whether to trademark a name, logo, or both. The straightforward answer is yes, but the nuanced answer depends on specific circumstances. He explains the types of trademarks: a standard character mark, which consists solely of text (like a business name without design elements), and special or stylized marks that include logos or distinctive fonts. Protecting branding and intellectual property involves understanding these categories and determining the best approach for individual needs.