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so in this lecture well be looking at the concept of how changing the price of a substitute good can affect the market for another so firstly lets look at the definition of a substitute good a substitute good is a similar good which can be consumed so that the same level of material satisfaction can be obtained so obviously because the study of economics focuses around maximizing our living standards we want to consume a good that both consumes or satisfies our living standards and at the same time is low cost so that means if there are substitute goods we will offer the low cost alternative which will minimize our opportunity cost so the most obvious example that i can think of at the moment is the market for peanut butter and the market for centella peanut butter and nutella so in the in the morning for breakfast on toast i dont really mind if i put peanut butter on my toes on the towel on my foot because i derive the same amount of material satisfaction freedom so if i were to sa