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In this tutorial, attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters are demands to stop certain actions, often related to patents, trademarks, or copyrights. They may claim that a seller is selling unauthorized products, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions but simply communications from someone. The next step involves determining the sender's identity—whether it is from the rights holder or the brand itself.