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all right so today were going to talk about retainer agreements these can be important tools for creative agencies to move away from the revenue swings of typical project-based billing and move into more predictable and stable income structures so what is a retainer agreement typically its a longer term contract maybe six to 12 months where the client pays a fixed fee each month in exchange for maybe a chunk of hours or a defined menu of services because these are longer term arrangements they provide stable predictable revenue for the agency and theyre good for the client and they allow for budgeting and planning for long-term needs so theres lots of details to work out with any retainer agreement but we think there are four key details to think about when building a retainer sow first is make sure you are very clear about what is included in scope and whats excluded in scope and this applies even with a bulk purchase of hours there may be types of work that you would normally ch
