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michelle what are you seeing as you talk to services in the industry and technology providers in terms of improving the types of recommendations that are delivered to viewers and helping them find the content they want to watch well definitely uh using some sort of algorithms recommendation engine is uh a part of most services and john and peter are right in that uh oftentimes you know thereamp;#39;s thereamp;#39;s reasons for whatamp;#39;s shown at the top uh you know thereamp;#39;s all of the analytics that uh support that whether uh you know thereamp;#39;s thereamp;#39;s business reasons for recommending certain shows over others that donamp;#39;t necessarily factor into uh what the consumer has actually watched in the past so uh you do find that there you know thereamp;#39;s a desire to promote new content uh whether the it necessarily fits with what the consumers watched or not so using a recommendation engine and its algorithms has really become to a certain exten
