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A press release and a media pitch are two different tools for sharing stories. Most stories do not require a press release, making a media pitch a better option. A media pitch is like a cover letter, providing context for the information you are sharing. It should include who or what the story is about, why the audience should care, and where to get more information. Unlike a cover letter, a media pitch does not need to be accompanied by a press release - a quick email explaining the story idea can suffice.