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Emily Probst explains the process of writing and submitting a press release. She emphasizes the importance of deciding what to write about, such as new products, technologies, events, trade shows, mergers, or new management. A press release is a communication tool to inform the audience about business updates. It is essential to be concise when writing a press release to capture the reader's attention. Probst encourages sending information as it can lead to larger stories being published.
