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Ana from Railsware introduces the lean canvas tool created by Ash Maurya to help startups analyze their business model. By using lean canvas, startups can verify their ideas before investing a significant amount of time and effort into creating a product. This tool consists of nine boxes to be filled in, enabling startup founders to mitigate the risk and uncertainty associated with product inception. Lean canvas is particularly useful for creating products that meet the demand of a rapidly changing market, providing a more startup-friendly alternative to the traditional business model canvas designed for established businesses.