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The video tutorial discusses the high demand for gift certificates in December and how creating one can benefit your business by bringing back loyal customers and attracting new ones. The tutorial will guide you through the process of making your own gift certificate in Canva. To access more resources, you can sign up for the VIP vault on LaShonda Brown's website. Additionally, the creator mentions that all thumbnails and animations are made in Canva and offers to make a video on designing YouTube graphics if requested by viewers.