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Whatamp;#39;s up everybody. Iamp;#39;m excited to share this video with you today. I had the absolute pleasure of sitting down with David Placek. He is the founder of Lexicon Branding, the masters in all things naming. So a very seasoned 39 year old business naming giant organizations. Many of them you know, such as Blackberry, Sonos, Disani, Swiffer. The list is, is truly impressive. So today we talk about all things naming and yeah, I think youamp;#39;re gonna like it Iamp;#39;ve got six questions here and there theyamp;#39;re all targeted in and around, what you do. What do you think the biggest pain point is for like a CMO or a head of marketing when youamp;#39;re talking to them? Whatamp;#39;s the pain point theyamp;#39;re really trying to solve for. Thereamp;#39;s a range of pain points when it comes to, Iamp;#39;ve got, Iamp;#39;ve got to rename something. Typically, I think the most common factor is that they have outgrown the particular name, that they have moved ah