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hey folks welcome to another episode of Hawthorne law TV my name is Jim Hart Iamp;#39;m the founder and chief attorney here at Hawthorne law and today I want to talk to you about trademarks trademarks um itamp;#39;s a really important but often um overlooked area of the law for online businesses and uh itamp;#39;s itamp;#39;s really important that you understand what a trademark is what the benefits are of creating a strong trademark and how to make sure you can have a strong trademark and how to register that trademark properly uh when the time comes so letamp;#39;s start with the basics hereamp;#39;s a quick definition of a trademark a trademark consists of a word or words phrase logo graphic design or expression that functions to identify the source of a product or service and to distinguish it from its competitors so when you have properly filed and registered your trademark youamp;#39;re entitled to trademark protection from the federal government and that means that you ca