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In todays video, we are going to talk about how to write a promotional video script probably for your business. whats up guys? My name is Ryan Webber and I create content to help you with your video and marketing to move your business further. If its your first time here, please hit that subscribe button and the little notification bell so I can help you with more video and marketing tips. Jumping right into it today we are going to talk about how to create a framework to structure promotional videos. I have the same structure I use to create every single email I write advertising copy, I write video that I script. Everything that we do generally will follow this same exact framework. We call this the PCSB model problem cause solution benefit. So the PCSB model basically allows you to understand the problem that your client is going through, what caused that problem, the solution that you have to solve that problem. And then the most important part is the benefits to them after you