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in this video Im going to talk through SAS sales and marketing metrics every founder must know and if you stick around till the end Ill give you two bonus metrics that can give you deep insights into the happiness of your customers Im Rob Walling startup founder with multiple exits Ive written four books on building startups and invested in more than 125 companies last year we put out a video on this channel called SAS metrics the best guide to software as a service kpis and were Im not going to rehash everything in that video but in the video I talked about my three High three low framework so there were six metrics to look at in addition I talked about two North Star metrics you want to look at mrr monthly recurring revenue is one and growth rate month over month growth rate or year over year are two North Star metrics but they are the lagging indicators the three that you want to keep low are cost to acquire a customer sales effort which is calls to close and days to close and
