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[Music] hi everyone Shawn connolley here for rebrand Lee and today Im going to take you through the process of adding UTM parameters to the links you share so first up well start with a piece of content based on our site which of course we also have connected to Google Analytics and this allows us to track the effectiveness of the UTM parameters once theyre added in were going to use this post that just went up on our blog so first of all were going to take the long link up here and rebrand that we use a Bradley Duck blog for blog posts so well choose that and name it something fitting now we want to add our relevant parameters lets do this by clicking on the UTM option at the end of the link bar youll then see the UTM builder options pop right up there are five UTM parameters you have to choose from in the row Branly UTM builder as you can see here you can choose to either fill them all out or leave any or all blank in this example we are using the three main UTM parameters s