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[Music] its lights camera action as we go over the top in todays edition of ldtv hello everyone im sandesh and im here to talk about something that brings digital advertising right into your living rooms quite literally as google announces a new way to run your ott ads via dv360 perhaps theres no better time to talk about ott or over-the-top advertising than now in fact did you know that ott ad spend increased 2x between march 2020 to uh and april 2020 well thanks to covet i never thought i would say that and guess who are the ones fueling this growth not the big advertisers or the usual top spending categories its actually the newbies whove come to the party there have been 34 new categories 82 new advertisers 119 new brands inserting ads on otd platforms in the month of april alone considering the increased consumption and ad spend it is only fair that we digital marketers have a better way to serve ads on these platforms and thats what this update is all about until recentl
