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In this video, trademark attorney Morris Turek explains the concept of trademark licensing. He clarifies that a trademark owner can allow others to use their trademark through a trademark license, which is essentially an agreement between the owner and the user regarding specific products or services. While a written document isn't necessary for enforceability, Turek strongly recommends formalizing the license in writing. Each trademark license may have unique terms, but they must include certain essential provisions to be valid. These provisions should detail the parties involved, a clear description of the trademark, and the types of products or services associated with the license.
