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In this tutorial, Demi from Le Strategies discusses technical proposal writing aimed at B2B businesses. Technical proposal writing focuses on detailing the technical aspects of a solution, although it doesn’t necessarily mean sharing complex technology details. The goal is to clearly describe the offering in a way that is accessible to readers who may not be familiar with specific terms. It's essential to be informative without overwhelming the audience with excessive detail. The tutorial emphasizes that the first critical step in creating a strong technical proposal is to accurately scope the project, which is key to effective communication.