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In today's video, Mill, owner of a multi-six figure social media agency, shares insights on creating a high-level social media strategy to help managers achieve significant client results and earn more for their services. She emphasizes the importance of having an onboarding call to gather essential information from clients before crafting their strategy. The first key component of this high-level strategy is identifying the target audience. Mill encourages viewers to access her free roadmap for becoming a six-figure social media manager available in the description. She aims to help social media managers elevate their services and charge appropriately for their expertise.