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In this video, Chris Bales from the Sponsorship Collective shares a training session focused on crafting effective sponsorship proposals. He emphasizes the significance of understanding the proposal and pitch deck, noting that they are often misunderstood and misused tools in sponsorship. Bales outlines that there are effective and ineffective ways to create sponsorship proposals, promising to guide viewers toward the best methods. He introduces three proposal templates intended to enhance the proposal-building process. Additionally, viewers are encouraged to join their Facebook group for ongoing free training, templates, and community support, as well as to engage with the channel by liking, subscribing, and enabling notifications for new content.