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In this video tutorial, Mike Plogger from Visme introduces the essentials of creating a marketing plan. He emphasizes the importance of marketing for business success, particularly for those lacking experience. The video outlines the necessity of a marketing plan for understanding business objectives, aligning team goals, and maintaining focus. Mike will present seven crucial steps to create an effective marketing plan, along with templates to facilitate the process. The first step discussed is understanding the purpose behind a marketing plan, which is vital for guiding the overall strategy.
