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In this video tutorial, Mike Plogger from Visme introduces the essential aspects of creating a marketing plan, emphasizing its importance for business success. He acknowledges that many may feel overwhelmed without prior experience in marketing. Plogger outlines seven crucial steps to develop an effective marketing plan, which helps clarify business goals, maintain focus, and ensure team alignment. Additionally, he offers a variety of templates for viewers to begin crafting their marketing strategies immediately. Understanding the purpose of a marketing plan is underscored as the first step in this process.