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In this video, Mike Plogger from Visme outlines essential steps for creating an effective marketing plan, aimed at assisting those unsure of where to start. Marketing is crucial for any business aiming for success, though many may lack experience in plan creation. What follows is a guide through seven necessary steps for developing a winning marketing strategy, as well as offering several templates for immediate use. The first step emphasized is understanding the purpose of a marketing plan, which is fundamental for defining business objectives, maintaining focus, and ensuring team alignment. The tutorial aims to provide clarity and actionable insights for effective marketing execution.