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In this tutorial, Mark explains how to write a marketing research proposal, emphasizing its importance for business activities. He advises starting with a market analysis, providing an overview of the current market conditions, including the company's situation, products, and services. Next, it's crucial to examine market segments, assessing their movement—whether positive, stagnant, or declining—and understanding the life cycle of the specific field. Additionally, the company's history, traditions, operational styles, and previous tactics should be reviewed. Finally, it's important to clearly define the company's objectives and goals.
