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Email is still a vital marketing tool, contrary to any claims of its decline. Alex discusses four profitable email templates that copywriters should utilize. He emphasizes the continued relevance of email marketing, noting that 92% of U.S. adults use email and 61% check it daily. While other platforms like YouTube, push notifications, and SMS marketing are gaining traction, email remains one of the most effective and personalized methods for businesses to engage with their audience. It enhances visibility and communication, making it essential for effective marketing strategies.