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In this video tutorial, the presenter outlines how to create a web design proposal from scratch using a template that has been effective for their six-figure freelancing business. Key topics include creating an effective proposal, its contents, and the process of sending it for signature. The video suggests utilizing an existing proposal template from a client manager for ease but also details the steps for building a custom proposal. Essential steps include obtaining a clear client brief by asking specific questions about the client's business, target market, desired visitor actions, unique selling points, customer value, and current lead generation methods.
