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hi everyone welcome back to my channel its bailey here i post digital marketing related videos from time to times if you are interested in getting into the media industry and learning more about media buying dont forget to subscribe to my channel in todays video we are going to talk about some common creative formats that we are buying programmatically which are display video audio high impact and ctv first lets talk about the most common ones that you are getting on the internet all the time standard banners and video units if there is one thing we know about programmatic media buying then it is that we are trying to keep things as standardized as possible to ensure maximum efficiency there are standardized ad units across different exchanges and publishers which minimize customizations and human communications needed when setting up a campaign the typical display banner sizes are 300 by 250 300 by 600 728 by 90s 160 by 600 320 by 50s and lastly 970 by 250. as mentioned it in our
