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In the video, Eric Goldschein from Fundera discusses starting an import/export business, emphasizing its enduring relevance regardless of the global economy. The import/export market encompasses various categories, including capital goods, consumer goods, and food and beverages, generating hundreds of billions of dollars. He highlights the historical significance of trade and the global flow of products, such as clothing from China and cars from Germany. If you have identified a product with potential in another market, it's time to explore import/export opportunities. Goldschein also mentions different types of import/export businesses, including export management companies (EMCs), which help domestic businesses sell to foreign markets.