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Eric Goldschein from Fundera discusses starting an import/export business, highlighting its resilience in any global economic climate. The import/export market spans various categories, including capital goods, consumer products, and food, generating billions of dollars. He emphasizes the historical significance of trade, illustrating how products like clothing from China and olive oil from Spain reach consumers. For those interested in entering this business, identifying a product suited for another market is key. Goldschein also notes different business models, such as an export management company (EMC), which helps domestic businesses export their goods to new markets.