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In this video tutorial, Eric Goldschein from Fundera discusses how to start an import/export business, emphasizing its significance in the global economy, which consistently supports trade despite economic fluctuations. He highlights the industry's worth of hundreds of billions of dollars, facilitating the movement of various goods such as capital goods, consumer products, and food items across borders. The tutorial encourages viewers to identify products with potential for success in different markets and explore the process of importing and exporting. Goldschein also outlines different business models, such as establishing an export management company (EMC), which allows domestic businesses to reach new markets.