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In this video, Eric Goldschein from Fundera discusses the potential of starting an import/export business. He highlights the resilience of the import-export market, which spans various categories such as capital goods, consumer goods, food, and beverages, and is worth hundreds of billions of dollars. Goldschein emphasizes the historical significance of trade, noting that goods from various countries, like clothing from China and olive oil from Spain, are examples of this market's global reach. He encourages viewers to identify products that could succeed in international markets and explore ways to import or export them. He also mentions different types of import/export businesses, including export management companies (EMCs) that help domestic businesses reach foreign markets.