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In this tutorial, Eric Goldschein from Fundera discusses starting an import/export business, emphasizing its resilience regardless of the global economy. The import/export market encompasses various categories, including capital goods, consumer products, equipment, and food and beverages, generating hundreds of billions of dollars. This industry has historical significance, facilitating global trade. Goldschein encourages identifying a product that could succeed in a different market and exploring import/export opportunities. He also highlights different types of import/export businesses, specifically mentioning the option of starting an export management company (EMC), which handles exports for domestic businesses targeting new markets.