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In this video, Eric Goldschein discusses the potential of starting an import/export business. He highlights that the import/export market remains robust regardless of the global economy, covering a vast array of categories such as capital goods, consumer goods, equipment, and food and beverage, amounting to hundreds of billions of dollars. He emphasizes the historical significance of trade and how it enables the exchange of products globally. If you identify a product with potential in another market, you can pursue import/export opportunities. Goldschein also mentions different business models, including starting an export management company (EMC), which specializes in exporting goods for domestic businesses aiming for international markets.