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In this tutorial, Eric Goldschein from Fundera discusses starting an import/export business, highlighting its resilience in the global economy. The import-export market encompasses a wide range of products, including capital goods, consumer goods, and food and beverages, and is a multi-billion dollar industry rooted in historical trade practices. He emphasizes the importance of identifying a product that could succeed in a different market and exploring import and export opportunities. Additionally, he mentions different business models, such as an export management company (EMC), which helps domestic businesses sell their goods internationally.